Breakthrough Brand Marketing & Creative that wins
Delivering epic brand experiences and award-winning storytelling for global audiences, through leading highly-engaged, forward-thinking and diverse teams that punch above their weight.
Career Impact
I’ve had an amazing 20 year journey across retail, sports, entertainment and tech working for or with iconic brands like Nike, Disney, QVC, Netflix, Red Bull and the NBA. I value creating cultural impact through a brand-led approach that cascades across the business. The results my peers and I have achieved are pretty wild:
Catapulted valuation from $280M → $3.2B with the Philadelphia 76ers achieving #1 ranking in every key business growth category
Led an in-house Brand Studio to Clio “Team of the Year,” Hashtag Sports “Best Use of Culture” (2x), Cult Brand Honoree and Fast Co. “Most Innovative Companies” Top 10 (2x)
Crafted a brand campaign and storytelling recognized as a “tour-de-force” in ethos-driven branding (WaPo)
Launched “The Single Most Interesting App” (The Verge), innovating QVC’s digital retail experience
Portfolio
Nike x 76ers City Edition & NFT 2021-22 Integrated Campaign
Jordan Brand x 76ers Influencer Campaign
Zendaya x QVC for FFANY
Seasonal Storefront Campaigns
Phila Unite Brand Campaign
The Muppets Takeover QVC Brand Partnership
NFTU Brand Launch
Nike x 76ers Classic Edition 2019-20 Integrated Campaign
Nike x 76ers City Edition 2018-19 Integrated Campaign
Nike x 76ers City Edition 2017-18 Integrated Launch
toGather Social Discovery Shopping Launch Spot
Kim Kardashian x QVC Cause Marketing Spot
ProfilePro Brand Launch spot
Prudential Center Premium Rebrand
QVC Brand Campaign Launch Ads
QVC's "Deal of the Day" Rebrand
Prudential Center Brand Campaign
HBSE Social Response
Reebok x 76ers Crossover Art Exhibition
CLIENTS / BRANDS
RECOGNITION
2022 Clio Bronze Award - Integrated Campaign
2020 Clio “Team of the Year”
2020 American Marketing Awards Gold Winner - Integrated Brand Identity Campaign
2020 American Marketing Awards Silver Winner - Photography
2020 Clio Silver Award - Packaging Design
2020 Clio Silver Award - Design, Premium Item
2020 Clio Bronze Award - Brand Identity
2020 Clio Bronze Award - Branded Content
2020 Clio Bronze Award - Social Media
2020 Hashtag Sports “Best use of Culture, Music or Entertainment”
2020 Mid-Atlantic Emmy nomination - GFX/Animation Package
2019 American Marketing Awards Gold Winner
2019 American Marketing Awards Silver Winner (2x)
2019 Clio Bronze Award - Integrated Campaign
2019 Clio Shortlist - Brand Identity (2x), Sponsorships, Partnerships & Collaboration and Out of Home
2018 Speaker - IC Summits Beyond Branding Panel
2016 San Francisco Design Awards – QVC Apple TV app
2015 “The single most interesting app in the Apple TV App Store.” – The Verge
2015 Cannes Lions Shortlist Use of Branded Content
2015 Cannes Lions Shortlist Direct Response Broadcast
2011 - 2017 7x Telly Award Winner