Nike x 76ers City Edition 2017-18 •  Integrated Launch

Through the launch of our Nike "City Edition" uniform, we took the opportunity to give a nod to the spirit of revolution that inspires our brand, embodied in the Declaration of Independence, and to those incredible fans who have been making signature moments with our team for so many years. I'm especially proud of how we authentically connected the uniform theme to the current “Welcome to the Moment” brand campaign through the story of the “signature moments” inspired by fans, which also aligned with the brand positioning of our jersey patch sponsor, StubHub.