Jordan Brand x 76ers • Influencer Campaign

As we were planning year two of the wildly popular “Phila Unite” playoff campaign, we wanted to reignite fans around the world through a distinct influencer marketing campaign. We tapped into our “Circle of Stars” influencer program, executed a premium item appealing to sneaker culture as a means to drive database growth. The campaign was a resounding success, drawing by far the largest net new names to our database from a single activation at over 53,000 total entries, in addition to over $100k in earned media value.