MGM x 76ers City Edition 2018-19 • Integrated Campaign
Creative Direction and Brand Marketing Strategy & GTM for Launch and Sustain of the 76ers 2021-22 City Edition Campaign. In addition to the 76ers partner StubHub, we formed a mutually beneficial partnership with MGM, aligning with their launch of the Creed 2 film. Through these efforts we garnered 1.6B total reach, $1.2M in earned media value, 500k engagements on social media, over 60% conversion on web, and ranked #1 in City Edition merchandise sales.
PHILADELPHIA, USA is a city defined by heart and determination. We’ve had legends in every sport come along who embody these traits Whether real or fictional, their stories are authentic to who we are and have inspired generations of Philadelphians. We celebrate the competitive spirit of our city and the blood, sweat and tears that greatness requires. We celebrate our rich heritage with a nod to the spirit of the underdog and the challenger mentality that inspired the Rocky and Creed films. The spirit that inspires the champion in all of us to keep moving forward. The 76ers & StubHub are proud to present the 2018-19 City Edition uniform, and invite you to “Be There” for the moments of heart, hustle and determination this season as we rise up to the challenge of our rivals.
$1.2M
Earned Media
500k+
Engagements
1.6B
Total Reach
#1
🏆 American Advertising Awards – Silver – Integrated Campaign
🏆 Clio Shortlist – Brand Identity
🏆 Clio Shortlist – Partnerships, Sponsorships and Collaboration
NBA Merchandise Sales
