Nike x 76ers City Edition & NFT Campaign 2021-22
Creative Direction and Brand Marketing Strategy & GTM for Launch and Sustain of the 76ers 2021-22 City Edition Campaign. The campaign was tied to the NBA’s 75th Anniversary celebration. We drew inspiration from an iconic arena, “The Spectrum,” and aligned the launch of a new bespoke brand merchandise line as well as our first-ever NFT program in partnership with Crypto.com.
$670k
Revenue (2nd Most in NBA)
19M+
Engagements
800k+
Impressions
Sold Out
All 13 NFT drops in <1 minute
🏆 2022 Clio Bronze Award - Integrated Campaign