Nike x 76ers City Edition & NFT Campaign 2021-22

Creative Direction and Brand Marketing Strategy & GTM for Launch and Sustain of the 76ers 2021-22 City Edition Campaign. The campaign was tied to the NBA’s 75th Anniversary celebration. We drew inspiration from an iconic arena, “The Spectrum,” and aligned the launch of a new bespoke brand merchandise line as well as our first-ever NFT program in partnership with Crypto.com.