Phila Unite • Brand Campaign

Set creative direction, storytelling and GTM strategy for multi-year playoff brand campaign. In year one alone, this drew over 158M impressions and 18.3M engagements on social, while also leading to #1 selling NBA team in playoff merchandise.

Recap Video - Sizzle

18.3M

Engagements

#1

Merchandise Sales

158M

Impressions

🏆 American Marketing Awards Gold Winner

🏆 American Marketing Awards Silver Winner (2x)

🏆 Clio Bronze Award - Integrated Campaign

🏆 Clio Shortlist - Brand Identity • Sponsorships, Partnerships & Collaboration • Out of Home

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Recap Video - Interviews

Campaign Launch Film