76ers Crossover Art Exhibition presented by Reebok • Brand Activation
As the 76ers brand grew in popularity we continued to explore cultural intersections and branded these efforts under the umbrella name “76ers Crossover,” the perfect double entendre. We engaged 101 artists across 11 countries to interpret various themes, culminating in 265 pieces of original art. The activation was a resounding success resulting in over 5M impressions and 500k engagements on social.
101
11
Artists
Countries
5M+
Impressions
500k+
🏆 Hashtag Sports Winner – Best use of Culture, Music, or Entertainment
🏆 Clio Bronze Award – Branded Entertainment & Content
🏆 Clio Shortlist – Experiential/Events
Engagements
2019-20 City Edition Launch Video
We aligned a thematic uniform unveil to the Art Exhibition to add an anticipatory element to the event. I drove creative direction and story themes to a Philly-born musical artist “Philo,” who creatively interpreted the uniform theme, based on the Liberty Bell, into this spoken word piece which was also performed live at the event.
